Opt out of visit measurement

Businesses that use MeTheAnswer links can measure whether a visit to their website came from one of their links. To do this, MeTheAnswer records characteristics of your device and network as one-way codes, which are deleted within about 48 hours. If a visit is matched, a coded identifier for the business’s website may be kept for up to 7 days to connect a later purchase to the same visit.

If you opt out, we stop recording these characteristics for this browser on MeTheAnswer pages, and we remove the cookie we use to recognise this browser.

Measurement is on for this browser.

This choice applies only to this browser on this device. If you clear your cookies, the choice is cleared too.

Some browsers don’t send our cookies to other websites. In those browsers, a business’s website can’t see that you opted out here, so it may still record a visit. That visit can’t be matched to visits to MeTheAnswer pages that you make after opting out, and it is deleted within about 48 hours. Turning on Global Privacy Control in your browser works on every website.

Visitors outside the United States are never measured this way.